Cadbury Chocolates has launched Kachoku in a move aimed at making chocolate more accessible to consumers in Kenya, as part of efforts to shift its perception from a luxury item to an everyday snack.
According to stakeholders who spoke during the launch event held on March 27, 2026, chocolate consumption in Kenya remains significantly low at 18.1 percent compared to biscuits, which stand at 84 percent.
They attributed this gap to the long-standing perception that chocolate is expensive and out of reach for many consumers.
To address this, Cadbury introduced Kachoku in smaller, affordable pack sizes, including a 6.5-gram option retailing at KSh20 and a 12-gram pack going for KSh40. The product is positioned as a pocket-friendly option under the tagline “Jitreat na Cadbury, size ya mfuko,” targeting consumers seeking affordable indulgence.
Stakeholders noted that the key objective of the launch is to provide products that are easy to access and aligned with the financial realities of consumers, while also encouraging more frequent chocolate consumption.
They added that by lowering the price point, the company aims to empower consumers with choice and compete more effectively with other popular confectioneries such as biscuits, which continue to dominate the market.
The move is also expected to expand Cadbury’s reach within price-sensitive segments, as the company seeks to grow its market share and redefine chocolate consumption habits in Kenya.
Cadbury, a globally recognized confectionery brand with a long-standing presence in Kenya, is widely known for products such as Dairy Milk and other chocolate variants that have built strong consumer loyalty over the years.
Its continued investment in the Kenyan market reflects a broader strategy to adapt to local consumer needs and economic realities.
With Kachoku now entering the market, the company is banking on affordability, accessibility, and everyday relevance to drive adoption, as it works to position chocolate alongside common snacks rather than as an occasional luxury.
