More Kenyans are experiencing skin problems such as eczema, irritation, hyperpigmentation, including allergic conditions and sporadic sensitivity among others.
According to dermatologists, these issues are becoming more common, especially in urban areas.
While many people still see skincare as a cosmetic concern, experts warn that skin problems can reflect deeper environmental and lifestyle pressures.
Eczema is a long-term condition that causes dry, itchy, and inflamed skin. It affects both children and adults.
Although it has always existed, doctors say the number of cases, and how they present, is changing. In cities like Nairobi, more people are reporting sensitive and reactive skin.
Dermatologists link this to several factors, including air pollution, hard water, diet changes, and the use of harsh skincare products.
Dr. Roop Saini, a committee member of the Kenya Association of Dermatologists, says many people are unintentionally damaging their skin through every day but often harsh routines.
“Many patients today are using multiple active ingredients at the same time, harsh exfoliants, and following viral skincare trends from social media without proper guidance,” she explains.
Once the skin barrier, the outer layer that protects against moisture loss, bacteria, and environmental stress is weakened, the skin becomes more vulnerable.
People may experience burning, stinging, redness, and ongoing dryness, even without visible rashes. In more severe cases, this can develop into eczema flare-ups that are difficult to manage.
Environmental factors are also playing a role. Kenya’s equatorial position means constant exposure to strong ultraviolet (UV) rays.
In urban areas, pollution adds another layer of stress. Indoor conditions such as air conditioning and low humidity can further dry out the skin.
Despite these challenges, there is a noticeable shift in how people are responding skin care. More Kenyans are now seeking professional advice with dermatology clinics and pharmacies are becoming the first stop for those dealing with ongoing skin concerns.
This shift is also influencing product choices. Many consumers are moving away from heavily fragranced or aggressive products and choosing gentler dermo-cosmetics.
These products are developed with medical expertise and focus on restoring skin health rather than just covering symptoms.
Brands such as Avène and Ducray have recently expanded their presence in Kenya, reflecting a growing demand for science-based skincare solutions.
Dr. Saini emphasizes that effective skincare is not about using many products, but about choosing the right ones and keeping routines simple and consistent.
“Effective skincare is not defined by the number of products we use, but by how well those products respect skin biology and support long-term skin health simple skincare routines,” she adds.
As awareness grows, the message is becoming clearer. Healthy skin is not about trying everything. It is about understanding what works and what to avoid.
