Kenyan digital content creator Terence Creative has issued a public and emotional apology after facing significant backlash over a post concerning the Kisii community.

The post, which was shared on his Facebook page, was condemned by many online users and influencers for being tribal and disrespectful.

The original post that sparked the outrage was political in nature, imagining a hypothetical scenario for the 2027 general election. It read:

“Assume huyo Mkisi amechukua kiti 2027, sasa nipangie hio Cabinet.”

The phrasing of the statement, particularly the reference to the community, was widely interpreted as inappropriate and discriminatory.

The reaction from the public was immediate and negative. Many social media users condemned the content creator for promoting tribal sentiment.

The post was quickly labelled as “tribal” by online commenters.

Influencer Sammy Boy was among those who publicly criticised Terence, stating the post showed disrespect towards the Kisii community.

The criticism forced Terence to swiftly delete the original post from his platform.

In response to the condemnation, Terence Creative posted a solemn apology on his social media, an image of which was later shared publicly. The apology was written in both Swahili and English.

“Poleni sana Wakisii wote. My apologies to the Kisii community in general about a previous post that had been posted on my Facebook page, naomba msamaha sana i didn’t mean any harm, nawapenda sana na nawaheshimu pamoja na viongozi wenyu.”

The apology translates to a request for forgiveness, assuring the community that he meant no harm and holds deep respect for them and their leaders.

The incident underscores the growing scrutiny faced by popular public figures in Kenya regarding commentary on ethnicity and politics, particularly in the sensitive online space.