Radio personality DJ Xclusive has urged Kenyans to abandon the increasingly popular tree-hugging challenge, dismissing it as a misguided social media trend with little long-term value.
In an Instagram post shared on Saturday, January 10, 2026, Xclusive criticised participants for chasing online attention instead of engaging in meaningful action.
“Dear Kenyans, tree-hugging is not a career path. Kindly stop the nonsense,” he wrote, sparking debate across social media platforms.
His remarks come amid a wave of high-profile tree-hugging campaigns that have drawn national attention.
Environmental activist Truphena ignited the trend with a public challenge aimed at promoting environmental conservation, climate change awareness, and mental health advocacy.
Her efforts earned her the prestigious Head of State’s Commendation (HSC) from President William Ruto, who praised her commitment to environmental stewardship.
Inspired by Truphena’s recognition, other individuals have since taken up similar challenges, some pushing their physical and mental limits.
In January 2026, Pastor Jimmy Irungu launched an ambitious 80-hour tree-hugging campaign to raise awareness about cancer, which he described as a growing health crisis in Kenya.
However, the challenge ended abruptly during the 79th hour when Irungu collapsed and was rushed to Murang’a Level 5 Hospital for emergency medical attention, raising concerns about the safety of such endurance stunts.
The trend has continued to attract even younger participants. Forteen-year-old Stephen Gachanja revealed on Thursday, January 8, 2026, that he was attempting a 50-hour tree hug to raise money for his ailing brother.
Describing the experience, Gachanja admitted it was taking a toll on him both physically and mentally.
“This is tough and mentally draining,” he said. “I’m not eating or drinking for the 50 hours, and I do not plan to do either.”
While supporters argue the challenge brings visibility to important causes, critics like DJ Xclusive warn that dangerous stunts risk overshadowing genuine advocacy, calling for safer and more sustainable ways to promote social and environmental awareness.
