Doud Mart, a leading Chinese home and lifestyle brand renowned for its value driven retail model, has announced its strategic entry into the East African market with the official opening of its first Kenyan flagship store.
Located in the prestigious Runda Mall, the store started operations on December 5, 2025, introducing a new retail concept to Nairobi’s consumers.
This launch represents a calculated move to capture a share of Kenya’s growing retail sector by addressing the consumer demand for high-quality, aesthetically pleasing, and affordable everyday products.
The expansive Runda Mall outlet will serve as a comprehensive destination, offering a curated product portfolio designed to meet the diverse needs of modern Kenyan households.
Doud Mart’s market entry is defined by a broad yet focused assortment across key lifestyle categories. The store will feature dedicated sections for: Home & Living: An extensive collection of contemporary home furniture and decorative items, alongside practical lighting solutions for every room.
The Kitchen & Dining section has a full range of durable kitchen utensils, innovative cookware, and essential hardware.
In addition, the Family & Personal Care section offers a selection of children’s toys and games, complemented by a variety of beauty and personal care products.
This integrated approach ensures that customers can find solutions for multiple aspects of their daily lives in a single, convenient shopping journey.
The brand’s core philosophy centres on democratising stylish and practical living, making premium everyday essentials attainable for a broad consumer base. The Runda Mall location embodies this commitment, promising a shopping experience that emphasises quality, variety, and exceptional value.
“We are thrilled to officially introduce the Doud Mart brand to the Kenyan market,” said Enoch Abukuse.
“Our launch in Runda Mall is a strategic milestone that reflects our confidence in Kenya’s economic potential and evolving consumer landscape. We are not merely opening a store; we are establishing a destination for discovery, offering clever, well-designed products that simplify and enhance daily life. We look forward to building strong relationships with the Nairobi community and serving Kenyan families for years to come,” he added.
The choice of Runda Mall, a hub for affluent residential and commercial activity in Nairobi, is Doud Mart’s strategy to position itself as a premium yet accessible brand.
The launch is expected to generate employment opportunities and contribute to the vibrancy of the local retail ecosystem.
Industry analysts view Doud Mart’s entry as a positive indicator of Kenya’s attractive investment climate and its growing middle class.
The brand’s success in other markets suggests a strong potential to resonate with Kenyan shoppers seeking a fresh alternative in the home goods and lifestyle sector.
