El Clásico: Ed Sheeran is the new face of Barcelona against Real Madrid

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El Clásico: Ed Sheeran is the new face of Barcelona against Real Madrid

FC Barcelona is once again turning the football pitch into a global concert stage.The Catalan giants, in partnership with Spotify, have officially unveiled a special edition jersey featuring British pop sensation Ed Sheeran for the upcoming El Clásico showdown against rivals Real Madrid on October 26th.

In a move that continues to solidify the unique branding phenomenon between Spotify and the club, Ed Sheeran becomes the first male pop singer to grace the Blaugrana kit, with his latest studio album logo, “Play,” emblazoned across the chest. This is more than just a shirt; it’s a collector’s item in the making, and a brilliant marketing masterstroke that connects football’s biggest fixture with global entertainment.

For fans of the Beautiful Game and pop music here in Kenya, this collaboration is a fascinating blueprint for how to leverage culture. The sight of a globally recognized artist replacing the sponsor’s logo on a jersey for the world’s biggest derby is a marketing play few clubs dare to attempt—and Barça executes flawlessly.

Furthermore, in a powerful demonstration of unity and equality, the club confirmed that the women’s first team, the reigning Liga F champions, will also wear the special Ed Sheeran kit on October 19th against Granada.

Sheeran now joins a superstar roster that has previously featured on the famous shirt, including Drake, Rosalía, The Rolling Stones, and Karol G. Given the jersey’s track record of becoming instant classics, Kenyans looking to acquire a piece of this historic collaboration should act fast.

The exclusive editions will be available for sale starting Wednesday, October 15th, with only 1,899 Match-quality units being released globally, alongside 22 signed jerseys from the men’s and women’s El Clásico starting lineups.

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