Eliud Kipchoge, Kenya’s marathon maestro and global running icon, has once again proven that his influence extends far beyond the finish line.

The double Olympic champion and world record holder has announced the launch of his new app, Kotcha, developed in partnership with his sponsor NN Running.

Set to debut on iPhone this Thursday, October 23, Kotcha promises to offer a rare glimpse into the routines, training habits, and mental discipline that have defined Kipchoge’s glittering career.

The app, which will be free to download, seeks to inspire runners of all levels to embrace Kipchoge’s philosophy of discipline, consistency, and positivity.

“Everyone keeps asking me about my secret,” Kipchoge shared in an Instagram post unveiling the project. “Today, I take a new step to pass it on… Train like me, run like yourself.” The message reflects his well-known humility and belief that success in sport and in life stems from self-belief and daily commitment.

While the full list of features remains undisclosed, Kotcha is expected to blend practical training insights with motivational content.

Users can anticipate access to Kipchoge’s preferred workouts, mindset tips, and perhaps even the music that fuels his runs his fans already know he draws inspiration from a special song close to his heart.

In a sporting world often dominated by commercial ventures, Kipchoge’s approach feels refreshingly purposeful.

By sharing his methods with openness and grace, he continues to uplift the global running community, cementing his legacy not just as the greatest marathoner of all time, but as a teacher, mentor, and ambassador of human potential.

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