Fashion and beauty in content creation today is defined as people’s way of expressing themselves in various personalities and sharing their identities and stories.
Most people look at fashion and beauty as just aesthetics, forgetting that they’re a form of self-expression.
Many creators are creating brands for themselves with content related to fashion, beauty, and lifestyle. For instance, Maxine Wabosha, Kendy Christine, and Azziad Nasenya are blowing up the beauty industry with their high-profile brand deals.
Azziad Nasenya started from just dancing, which led her to becoming famous, from her ‘Utawezana’ dance by Mejja and Femi One.
Since 2022, her life has changed, and she has transformed into a celebrity. Azziad now works with huge deals from various parts of the world, including Dubai and South Africa. This is all an impact of self-expression through social media.
Then there is Dr Linda Muthoni, who has branded herself as a fun, glam, and confident creator. When it comes to content creation, Dr Linda does it all; in terms of travelling with high-quality videos. On platforms like Instagram and TikTok, Dr Linda shares her passion for fashion through “Get Ready With Me” videos, creative photoshoots and style tips.
Maxine Wabosha, on the other hand, is known for her soft-spoken, elegant, and hairstyle content. She is known for her clean beauty routines, skin care reviews, and lifestyle vlogs. Maxine engages with her audience calmly and softly.
One thing that these ladies have in common is that they make their content relatable and engaging. The way they interact with their audience is really fun and interesting, making them one community.
In addition to this, through tutorials, GRWM’s product reviews, brand collabs, and live chats, they are reshaping Kenya’s beauty industry by making it more fun, more inclusive, and accessible.
