Kenya’s creative economy is booming, and Infinix wants to be at the centre of it.

With over 75% of the population under 35 and smartphones serving as the primary tools for content creation, the brand has launched the #CreatePro movement.

This is a campaign built around the Infinix NOTE 60 Pro and designed to fuel the ambitions of Kenya’s growing creator community.

At the heart of the device is Infinix’s first-ever Snapdragon 7s Gen 4 processor, delivering smooth, lag-free performance across video editing, gaming, and multitasking.

A 50MP OIS Night Master Camera and 4K video recording capability allow creators to produce professional-grade content straight from their phones, while a 144Hz 1.5K Ultra HDR display makes editing and content consumption a visually immersive experience.

Sound is handled by JBL-tuned stereo speakers, rounding off a well-packaged creative toolkit.

One standout feature is the Active-Matrix Display on the back of the phone, a customizable, interactive screen that lets users display notifications, animations, and even mini-games, extending personal expression beyond just content creation.

Battery life is equally impressive, with an industry-first self-healing battery system designed to last up to six years, and a fast-charge capability that takes the phone from zero to full in just 42 minutes.

To amplify the campaign, Infinix has partnered with top Kenyan creatives including musician Collo Blue, award-winning actor Foi Wambui, and acclaimed photographer Mutua Matheka.

The brand also sponsored the eLigue 1 Tour Kenya Grand Finale at the University of Nairobi, signaling its commitment to the gaming and esports community.

Creators can also join the #CreateProMoment UGC Challenge running from April 1 – 10, with winners announced on April 10.

The Infinix NOTE 60 Pro is available in Solar Orange, Deep Ocean Blue, and Frost Silver at Ksh 41,999 for the 8GB + 256GB variant.