A powerful social media movement has swept across Kenya following the chaotic July 7, 2025 Saba Saba protests, with influencers and celebrities rallying behind the hashtag #WeAreAllKikuyus in a united stand against tribalism.
The campaign emerged on Tuesday, July 8, and quickly gained momentum through Wednesday, led by digital activists on X (formerly Twitter).
The online uproar followed accusations by certain politicians who blamed members of a certain community for allegedly orchestrating the recent wave of anti-government protests that have rocked the country.
The protests, which marked the 2025 memorial of the historic Saba Saba uprising, turned violent in several regions. Teargas filled the air, gunfire was reported, and sadly, lives were lost. Businesses were looted, with supermarkets such as Magunas and Quickmart among those affected.
In the wake of this unrest, some leaders pointed fingers at a central Kenya community, suggesting it had mobilised demonstrations against President William Ruto’s administration, an accusation that ignited fury across the internet.
In response, a wide cross-section of Kenyans took to X to strongly reject the alleged ethnic profiling, saying the struggle for justice transcends tribal lines. Many users stated that no single community drove the protests, and that Kenyans from all backgrounds rose in unity.
Popular X influencers, leaders and comedians led the charge, declaring their symbolic identification with the affected community to stand in solidarity.
Content creator 2mbili shared a humorous video and declared: “My name is Mwangi wa Wildlife.”
Wiper Party leader Kalonzo Musyoka tweeted: “My name is Stephen Kariuki Musyoka.”
Former Deputy President Rigathi Gachagua wrote: “I am Rigathi Gachagua Reriani. I am from Nyeri.”
Comedian Njugush joined in, posting: “Hello my dawgs, Njugush Awiti.”
The campaign has sparked a national conversation around identity, unity, and the dangers of tribal rhetoric in Kenyan politics.
Many online users insisted that “the days of using tribalism to divide Kenyans are over,” adding that the Gen Z-led revolution has been fueled not by ethnicity, but by shared frustrations and a collective call for accountability.
