Kenya has been crowned the world’s friendliest country in the 2025 Condé Nast Traveller Readers’ Choice Awards, earning an outstanding score of 98.46.
In its report, Condé Nast Traveller praised Kenyans for their kindness and openness, describing them as people who make visitors feel instantly at home.
The publication celebrated Kenya’s iconic safaris, where travellers encounter the Big Five under the guidance of experienced tour guides who are known for their reassuring presence.
Some of the reasons that made Kenya stand out were:
Exceptional Safari Experiences: Kenya’s iconic safaris were a major highlight, especially the role of local guides. These experts not only ensure safety but also create a welcoming and relaxed atmosphere—even when guests are just meters away from prowling lions.
Nairobi’s Dynamic Social Scene: The capital city was celebrated for its lively nightlife and energetic urban culture, offering travelers a mix of modern entertainment and authentic local charm.
Dreamy Coastal Destinations: Kenya’s serene coastlines, from Diani to Lamu, were spotlighted for their beauty and tranquility, making them ideal for both adventure and relaxation.
Kenya topped the global list ahead of Barbados, Mexico, Bhutan, Cambodia, Vietnam, Mauritius, Chile, Seychelles, and Thailand. In a statement on Tuesday, October 14, Tourism Cabinet Secretary Rebecca Miano hailed the award as a major milestone for the nation’s tourism sector.
She also described the milestone as a reflection of Kenya’s people-driven approach to hospitality. “We are immensely proud to share that Condé Nast Traveller readers have voted Kenya the World’s Friendliest Country.
This comes months after the Maasai Mara National Reserve earned global recognition after being officially inscribed into the World Book of Records for hosting the largest annual terrestrial wildlife migration on Earth.
In a letter addressed to Narok Governor Patrick Ole Ntutu on Thursday, July 10, World Book of Records President Santosh Shukla confirmed the prestigious listing under the title, World’s Greatest Annual Terrestrial Wildlife Migration.
