The Kenyan government has officially welcomed the expansion plans of Los Angeles-based Invention Studios, marking a significant step forward for the country’s creative economy.
The announcement came after a strategic meeting in Nairobi between the Cabinet Secretary for Youth Affairs, Creative Economy and Sports, Salim Mvurya, and Invention Studios President Nicholas Weinstock, ahead of the International Creative Economy Conference set for June 5.
The collaboration between Invention Studios and the Ministry has already yielded five films produced in Kenya, signaling growing international interest in the nation’s vibrant creative sector.
CS Mvurya reaffirmed the government’s commitment to unlocking the full potential of the creative economy—a key pillar of the Bottom-Up Economic Transformation Agenda (BETA).
He highlighted ongoing policy reforms, infrastructure development, and fiscal incentives aimed at raising the sector’s contribution to GDP from 5% to 10% by the end of 2025.
“This partnership demonstrates the creative sector’s viability as a driver of economic growth, job creation, and youth empowerment. We are deliberately creating a supportive ecosystem through enabling policies and investments that allow creatives to thrive locally and connect globally,” said CS Mvurya.
Invention Studios President Nicholas Weinstock praised Kenya’s wealth of storytelling talent and emphasized the importance of mentorship, capacity building, and international exposure for local creatives.
The government is also constructing modern film studios under the Affordable Housing Programme and rolling out incentives such as subsidized production charges, tax exemptions, and streamlined visa facilitation to attract more global filmmakers.
The International Creative Economy Conference will bring together investors, creatives, policymakers, and development partners—including a high-level U.S. delegation—to explore strategies for scaling up investment, collaboration, and innovation in Kenya’s creative sector.
ALSO READ: Doors opened for NYS officers to engage in basic crime investigations
