While couples exchanged gifts and shared romantic dinners, many flower vendors across town say this year’s Valentine’s Day failed to deliver the profits they had anticipated.

Traders who had stocked up on roses, bouquets and gift hampers say sales were significantly lower compared to previous years, leaving them with unsold flowers and financial losses.

Several flower sellers in Nairobi reported that customers complained about high prices, while others cited the tough economic climate as a major factor behind reduced spending.

Valentine’s Day has traditionally been one of the most profitable periods for flower vendors, with prices often rising due to increased demand.

However, traders say this year felt different.

Some vendors say they were forced to lower prices toward the end of the day in an attempt to clear stock, while others are now trying to preserve remaining flowers to minimize losses.

Economic analysts have previously linked reduced holiday spending to rising living costs, with many consumers prioritizing essentials over luxury purchases.

For flower sellers, what is normally a guaranteed boom season has instead become a reminder of shifting spending habits  and the risks of seasonal stock investment.