BrandLife, a premier event-driven marketing and engagement agency, has reached a pivotal milestone in its East African expansion with its inaugural event in Ethiopia.
As part of its growing footprint in the region, the agency hosted an exclusive training and networking session at a Hotel in Addis Ababa, gathering 48 carefully selected customers to explore the future of work and the role of artificial intelligence (AI) in modern business operations.
The event, themed “The Future of Work,” provided attendees with a first-hand look at HP’s latest AI-powered innovations, through interactive demonstrations and expert-led discussions.
Participants engaged in dynamic conversations about the impact of AI on workplace transformation, gaining valuable insights into how organizations can leverage technology to enhance productivity and competitiveness in an increasingly digital era.
BrandLife’s East African journey began in November 2022, with its first major event in Kenya.
The agency introduced itself to the regional market by hosting over 100 channel partners at the Golden Tulip Hotel, offering them an evening of networking, entertainment, and insightful discussions.
The event was followed by an enriching retreat in Naivasha, where attendees participated in team-building exercises and collaborative sessions focused on business growth.
Since then, BrandLife has established a strong presence in Nairobi, curating industry-leading experiences such as partner forums, customer engagement sessions, and specialized training workshops.
A particularly significant gathering took place at Mövenpick Hotel, where over 100 partners engaged in an in-depth exploration of HP’s AI-driven product advancements, highlighting the transformative role of technology in today’s competitive market.
Beyond Kenya, BrandLife has extended its operations to Uganda and Tanzania, hosting strategic events at top-tier venues.
A standout gathering at Whitesands Hotel in Dar es Salaam brought together key partners for high-level discussions, product showcases, and forward-thinking collaborations, further cementing BrandLife’s influence in the East African business ecosystem.
Delivering World-Class Event Experiences Across East Africa
From Addis Ababa to Nairobi, Kampala to Dar es Salaam, BrandLife continues to redefine the event experience by fostering knowledge-sharing, collaboration, and innovation.
Each carefully curated gathering serves as a bridge between businesses and industry-leading solutions, equipping participants with the tools and insights they need to thrive in an evolving marketplace.
BrandLife understands that events are more than just gatherings—they are platforms for strategic engagement, brand positioning, and relationship-building.
As an expert in immersive, results-driven brand activations, the agency excels at bringing people together in meaningful ways, whether through product launches, customer forums, training workshops, or networking events.
By seamlessly integrating strategic content, compelling storytelling, and flawless execution, BrandLife has established itself as a driving force in event-driven marketing, ensuring that brands maximize their impact and strengthen their market presence.
