Kenyan music veteran Paul Julius Nunda, popularly known by his stage name Jua Cali, has called on fellow artists to embrace unity and remain grounded, especially in the age of digital virality.

Speaking during an interview on Radio47’s Baze 47 show, Jua Cali emphasized the importance of collaboration over competition among artists.

Drawing from his years of experience in the industry, the “Bidii Yangu” hitmaker likened the music industry to a large cake, saying, “The cake is too big, enough for all of us, let us share it appropriately to make music more fun.”

The celebrated Genge artist also offered a candid perspective on fame, stressing that it often arrives unannounced and can be overwhelming without the right mindset. “No one can prepare you for fame,” he said. “It is really how you will approach and receive it that will create an impact to you as a musician.”

Jua Cali further warned that the nature of fame has undergone a dramatic shift with the rise of digital platforms like TikTok, where overnight success has become increasingly common.

“Right now, musicians should be keen on fame because it comes when least expected, especially with digital spaces like TikTok, where one may release a song today and still hit the same day,” he explained. “It sometimes brings confusion as one might not have been prepared for the pop-up, unlike in our time when we used to create a platform for ourselves, expecting to be renowned.”

As one of Kenya’s most iconic music figures, Juakali’s insights serve as a reminder for both upcoming and established artists to remain authentic, work collaboratively, and brace themselves for the unpredictable nature of modern fame.