Pepsi, through SBC Kenya, has officially launched its festive season campaign themed “Everything Can Wait, It’s Christmas After All,” ushering in the Christmas and New Year holiday period with a bold celebration of togetherness, joy, and unapologetic festivity.
Headlined by the “Grab the Festive Fizz” campaign, the launch event took place at the SBC Kenya headquarters in Nairobi and brought together media personalities, trade partners, and Pepsi staff for a high-energy, vibrant, and culturally Kenyan experience.
The event reflected the spirit of the season, colorful, lively, and deeply rooted in moments that matter most.
The campaign encourages consumers to pause the everyday hustle and fully immerse themselves in the joy of the festive season reconnecting with family, friends, and loved ones over the refreshing taste of Pepsi.
It reinforces the brand’s role as a constant companion during moments of celebration, laughter, and shared experiences.
Speaking at the launch, SBC Kenya Business Development Director Martin Kariuki said the campaign is as much about growth as it is about celebration, positioning Fizzmas as a consumer recruitment tool during a peak consumption period.
“Our portfolio has something for everyone, and the festive season gives us the perfect window to introduce our brands to millions of Kenyans,” Kariuki said, pointing to the mix of soft drinks, water and energy beverages designed to appeal to different consumption occasions.
He added that the campaign captures the essence of Christmas and the New Year holidays, reminding Kenyans that some moments are too important to rush.
From festive gatherings to end-of-year celebrations, Pepsi remains at the heart of the table bringing fizz, flavor, and fun to every occasion.
The launch event mirrored the campaign’s message through energetic performances, immersive brand experiences, and a strong cultural touch that resonated with the Kenyan audience.
It marked the beginning of a festive season filled with exciting consumer engagements, promotions, and nationwide activations.
As the holidays approach, Pepsi invites Kenyans across the country to grab the festive fizz, slow down, and celebrate because everything can wait, it’s Christmas after all.
