President William Ruto has called on Kenyans to turn up in large numbers for the upcoming Safari Rally Kenya, describing the global motorsport spectacle as a symbol of the country’s identity and resilience.

In a video shared on his official Instagram page on Tuesday, March 10, 2026, the Head of State urged citizens to attend the event and experience the excitement surrounding one of the world’s toughest rally races.

“Wakenya, this weekend is that weekend we have been longing for and waiting for. Kenya, where it all begins, home of the ultimate test of endurance, the Safari Rally, is not just a race; it is who we are,” Ruto said.

The President encouraged motorsport enthusiasts and families alike to travel to Naivasha and be part of the electrifying atmosphere that accompanies the rally each year.

“Come experience wonders, tuonane Safari Rally, tukutane Vasha,” he added.

The Safari Rally, part of the global World Rally Championship calendar, returns to Kenya for the 2026 edition from Thursday, March 12 to Sunday, March 15.

The competition will take place across the rugged terrain of the Great Rift Valley, offering drivers and fans an action-packed four-day spectacle.

Since its return to the world rally calendar in 2021, the event has continued to attract international drivers and thousands of spectators, reinforcing Kenya’s reputation as a premier destination for motorsport.

The four-day spectacle will feature 20 competitive stages, attracting top rally crews and participants from Kenya, Rwanda, and Uganda, underscoring the rally’s regional appeal and international stature.

Volunteer applications were open from Friday, with a deliberate inclusion target, where 42 per cent of slots and senior official positions are reserved for women. Driver applications are also currently underway.