The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has emphasized the critical role of prevention in addressing the growing threat of substance abuse in Kenya.

Speaking at a public forum, NACADA Chairperson Stephen Mairori reiterated that preventive efforts are not only economically prudent but also offer the most sustainable way to protect the country’s future generations.“Prevention is not only cost-effective but also one of the most sustainable strategies in this fight,” Mairori stated.

Mairori has also emphasized that proactive measures such as educating the youth, empowering families, and fostering supportive environments are essential in stopping addiction before it begins. “Every shilling spent on prevention saves countless lives and resources that would otherwise go into treatment and rehabilitation,” he added.

The chairperson pointed out that NACADA’s initiatives are aligned with the government’s Bottom-Up Economic Transformation Agenda (BETA), which focuses on inclusive growth and sustainable development.

According to Mairori, curbing drug and substance abuse is a crucial step in building healthier and more productive communities.“When we prevent drug abuse, we secure our future workforce, reduce crime, and promote national development,” he said.

Mairori’s remarks come at a time when Kenya is grappling with rising cases of drug and substance abuse, especially among the youth.

In response, NACADA has intensified its community outreach programs, school awareness campaigns, and partnerships with various stakeholders to foster a national culture of prevention.

Additionally, he has called on parents, schools, faith-based institutions, and local leaders to join hands in creating an environment where young people can thrive without falling prey to drugs.

With the nation’s future hanging in the balance, NACADA continues to champion the message that prevention is not just a strategy, it is a necessity.