SuperGo is the latest venture by Super Metro, one of Kenya’s most popular and trusted public service vehicle (PSV) Saccos.

The company revealed its plans on October 13, 2025, through a social media post that included a promotional banner and the tagline: “When the ride’s on time, the mood stays prime. We move joyfully.”

SuperGo aims to rival international ride-hailing giants like Uber and Bolt by offering a locally rooted alternative.

The move comes amid growing dissatisfaction among drivers and customers with existing platforms over pricing and commission structures. Super Metro is utilizing its strong brand loyalty and reputation for reliability to attract users to the new service.

The company that owns over 500 buses, transporting about 170,000 Kenyans to and out of the capital every day, has created a loyal base, which the company hopes to tap with their latest product.

With its already established customer base in the country, Super Metro is the only matatu sacco so far that has transitioned to the digital taxi business. Super Metro has also ventured into other logistics services like parcel and courier services in Nairobi, charter services, and even an insurance agency.

This comes at a time when the most popular digital cab-hailing companies are wrestling with drivers over their pricing, amid a rapidly expanding market.

While the company has not yet announced an official launch date, the teaser campaign has generated excitement among its customer base and industry watchers alike.