Kenya has launched a new regional initiative in Eastern Africa aimed at tackling wellness challenges in Eastern Africa through technology and cross-border collaboration.
Dubbed ‘Go Healthy with Taiwan 2025,’ the campaign invites East African institutions, startups, and SMEs to submit proposals on how to apply Taiwanese health tech solutions to local needs in fitness, cycling, and smart healthcare.
Led by Taiwan’s International Trade Administration (TITA) and organised by the Taiwan External Trade Development Council (TAITRA), the initiative marks a growing effort by Taiwan to promote its health innovation capabilities abroad, while fostering community-driven solutions in partner countries.
Three winning proposals will each receive a US$30,000 prize, while the top six teams will be flown to Taiwan for a “Go Healthy Tour”, a curated, behind-the-scenes experience of Taiwan’s health tech ecosystem.
The tour includes site visits, product demos, and networking opportunities with leading Taiwanese companies.ADVERTISEMENT
“The ‘Go Healthy with Taiwan’ initiative reflects our shared commitment to advancing health and wellness in East Africa through innovation, collaboration, and quality.
“By bringing together Taiwan’s world-class health technologies and local expertise, we aim to create solutions that not only meet today’s needs but also inspire a healthier future for communities across the region.” said Michael Lin, Director, Taiwan Trade Centre, Nairobi
Taiwan is a global leader in several areas relevant to the campaign’s focus:
- Fitness & sports technology: Taiwanese innovations in this sector range from AI-enabled training systems to connected workout equipment, designed to enhance personal and population-wide wellness.
- Cycling: As a global manufacturing hub for high-performance bicycles and a leader in urban cycling infrastructure, Taiwan promotes cycling as a sustainable and health-positive mode of transport.
- Smart healthcare: Taiwan’s Medtech sector is known for its advanced diagnostic platforms, telemedicine capabilities, and wearable technologies. An example includes Acer’s wearable health monitors, which have already been adopted by leading hospitals worldwide, demonstrating Taiwan’s capacity to reshape healthcare delivery and preventive care models.
Participation is made simple via the SurveyCake platform, designed for ease of submission. Detailed guidelines and case examples, such as Acer’s wearable health monitors already adopted by leading hospitals worldwide, are available on the official campaign website to support proposal development.
Media Contact:
Growthpad Consulting Group
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About Organizers
International Trade Administration (TITA), established by Taiwan’s Ministry of Economic Affairs, is entrusted with planning trade policies, engaging in international cooperation, and promoting economic agreements. Responsibilities include trade barrier removal, data analysis, import-export administration, and addressing trade disputes. The Administration’s comprehensive role spans trade promotion, MICE industry development, and managing commodity classification. It conducts investigations on import relief and anti-dumping cases, addressing diverse facets of international trade, making it a pivotal entity in Taiwan’s global economic engagement. https://www.trade.gov.tw/English/Taiwan External Trade Development Council (TAITRA) is the leading non-profit, semi-governmental trade promotion organisation in Taiwan. It was founded in 1970 with the aim of promoting foreign trade, and is jointly sponsored by the government, industry associations, and several commercial organisations. The organisation has a well-coordinated trade promotion and information network, which consists of over 1,200 trained specialists stationed throughout its Taipei headquarters and 60 branches worldwide. In conjunction with its sister organisations, the Taiwan Trade Center (TTC) and Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies. Please visit: www.taitra.org.tw
