Popular Kenyan entrepreneur and digital content creator Robert Ndegwa Kamau, widely known as Thee Pluto, has shared a heartfelt message about what he now considers true wealth and success.
Taking to his official Instagram account on Sunday, December 14, 2025, Thee Pluto posted a photo alongside his mother and sister, who had visited him. He revealed that his focus has shifted entirely from seeking public approval to ensuring his family’s comfort.
The content creator explained that not all victories require public fanfare or noise.
For him, real wealth is discovered in quiet, simple moments, like watching his mother and sister enter his home, sit down comfortably, smile, and experience a sense of peace.
“Some victories don’t need noise. When your mum and your sister walk into your home, sit comfortably, smile and feel at peace, that’s wealth money can’t measure.”
Thee Pluto noted that this particular moment reminded him of the genuine purpose of his growth and hard work. He believes success should not be measured by the approval of outsiders.
Instead, the true goal is creating a secure, dignified, and comfortable life for his immediate family.
Giving family comfort and creating a soft, safe place for loved ones to land.
Everything else, he concludes, is secondary.
“This moment reminded me that the real purpose of growth is not to impress strangers, but to give your family comfort, dignity and a soft place to land. Everything else is just decoration.”
Being able to offer loved ones comfort is a form of success that surpasses mere monetary value, according to the creator.
Thee Pluto’s shift in perspective comes after experiencing significant financial setbacks in his journey as an entrepreneur. In a previous interview with Dr Ofweneke, he disclosed that his ventures into various businesses had resulted in substantial losses.
He revealed that he lost a total of Ksh6 million after three short-term rental businesses in Mombasa (Sultan Palace, Kikambala, Mtwapa) collapsed.
Each coastal rental was earning up to Ksh150,000 per month.
Other closed ventures were a movie shop, a fast-food court, a bicycle hire shop in Juja, and a hotel in Witeithie.
He detailed one particular loss:
“I have lost a lot of money setting up those short-term rental businesses. It cost me like Ksh6 million. I lost all of it, one in Witeithie, I used like Ksh1.8 million.”
The closure of multiple businesses, which previously generated substantial income, seems to have grounded Thee Pluto’s understanding of what truly constitutes success in life.
