Twiva, Africa’s leading creator monetization platform, has secured investment from the Sony Innovation Fund, the corporate venture capital arm of Sony Group Corporation.
The investment, which is part of the Sony Innovation Fund’s growing commitment to Africa, marks a significant milestone in Twiva’s journey to build a thriving digital ecosystem, empowering creators to monetize their influence and enabling brands to drive authentic commerce and engagement across Africa.
Sony Innovation Fund’s investment is aimed at unlocking the potential of emerging digital ecosystems, particularly within the entertainment industries.
Twiva becomes one of the early pioneering companies in Sony Innovation Fund’s Africa-focused portfolio, catalyzing the growth of the continent’s vibrant creator economy.
“With Sony’s expertise in entertainment and technology, we will scale our impact, expand into new markets, and unlock new income-generating opportunities for Africa’s youth,” said Peter N. Kironji, CEO of Twiva.
“This investment accelerates our efforts to build Africa’s most impactful creator- powered ecosystem, where creators are not just influencers but entrepreneurs and job creators driving inclusive economic growth across the continent,” Kironji added.
Africa, home to over 250 million digitally active youth, is witnessing rapid growth in the creator economy, one of the continent’s fastest-rising engines of job creation.
Twiva operates at the intersection of technology, creativity, and commerce through its branded house model, offering both creators and brands value across five high-growth verticals: influencer marketing, social commerce, skills development (Twiva Academy), embedded finance (Twiva Pay), and livestreaming.
“Sony Innovation Fund is proud to partner with Twiva in shaping the future of Africa’s creator economy,” said Antonio Avitabile, Managing Director – EMEA, Sony Ventures Corporation.
“We see significant untapped potential in the continent’s digital creative industries, and Twiva’s dynamic platform provides the ideal foundation for sustainable growth. We look forward to supporting Twiva’s team as they drive inclusive digital transformation across Africa.”
This funding will enable Twiva to expand its footprint across key African markets, strengthen its technology infrastructure, including AI-powered creator tools, and accelerate the rollout of innovations like Twiva Pay, which streamlines creator payments and introduces LPO financing for influencer marketing campaigns.
With a vision to create over 1 million dignified digital jobs in the next five years, Twiva is building an end-to-end ecosystem that drives value for both brands and creators, fueling inclusive socio-economic growth across the continent.
