Controversial media personality Andrew Kibe has once again ignited debate online after making remarks directed at a fan who had purchased a copy of his book, 28 Commandments.
The latest controversy erupted after a young man shared a photo on social media holding Kibe’s book. Responding via his Facebook page, Kibe reposted the image with the caption “Ungenunua mattress kwanza” (You should have bought a mattress first), a comment that quickly went viral.
The remark triggered mixed reactions across social media. While some users accused Kibe of belittling a supporter who had chosen to spend money on his work, others dismissed the comment as humorous and consistent with the outspoken content creator’s trademark blunt style.
One user, Møßt Wåñtêd, commented: “The only seller who insults his buyers.”
Another, Impact Sport, came to Kibe’s defence, saying: “The young dude chose your wisdom first. Maybe he sold his mattress in order to buy the book. Don’t be too quick to judge. Another boy child saved.”
Harrison Karani added: “When you become a man you can sleep on anything. Wisdom all the way, mattress later.”
Oyoo Mboya : “I honestly like this. It’s the most beautiful gesture of concern I have seen this year.This 2026, as a seller, please, check on the welfare of your buyers before you force your product down their throats.Especially those that sell us clothes. Please, before you force that stripped suit on my budget, ask me if I have new wandaweyas.”
Kibe, who has built a reputation for his confrontational takes on social, political, religious and economic issues, remains one of Kenya’s most polarising digital personalities.
His content, often centred on masculinity, relationships and self-discipline, has earned him both a loyal following and fierce critics.
The viral post has also renewed attention on his debut book, 28 Commandments: A Journey into Manhood, which was released in late 2024.
The 153-page publication positions itself as a no-holds-barred guide aimed at helping men redefine their purpose, discipline and identity in modern society.
The book is structured around 28 principles that reflect Kibe’s uncompromising worldview, touching on emotional restraint, financial independence and boundaries in relationships.
Some of its chapters challenge men to detach their self-worth from romantic partners and prioritise personal mission over comfort or pleasure.
Despite criticism from gender rights advocates and social commentators who argue the book promotes a rigid and regressive model of masculinity the publication has enjoyed notable commercial success.
Physical copies retail locally for between KSh 1,000 and KSh 1,590, while digital versions are available on international platforms.
Beyond the book, Kibe has expanded the brand into a wider digital enterprise, bundling 28 Commandments with paid online masterclasses and structured courses.
Supporters hail the content as a “wake-up call” for young men, while critics warn of its potential social impact.
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