In yet another bold step to streamline and modernize Kenya’s non-profit sector, the government has officially rebranded the Public Benefit Organizations Regulatory Authority (PBORA), formerly the NGOs Co-ordination Board.

The Authority today unveiled a new logo and website, revamping its digital assets and reinforcing its commitment to transparency, accountability, and stakeholder engagement.

Interior Principal Secretary, Dr. Raymond Omollo, has said the rebranding aligns with government guidelines for service delivery, user experience, recognizability, aesthetics, and digital assets, while also reflecting the commitment to align the sector with national priorities.

“The Act provides for a more vibrant, accountable, transparent, and partnership-driven PBO sector. I am confident that the new branding reflects the Authority’s commitment to being more responsive to stakeholder needs and enhancing its visibility,” said Dr. Omollo.

Beyond visual identity, Dr. Omollo challenged the Authority to strengthen regulatory oversight, improve service delivery, and deepen engagement with the public and sector stakeholders.

“While it may not be difficult to follow the rules in your Brand Manual, it is much harder to live up to the commitments of your new identity. You will now be expected to embody the ideals of your brand in every action, demonstrating in practice what you stand for and what you represent,” he said.

He was speaking during at the launch ceremony.

The PBO Authority is responsible for the registration and regulation of all NGOs, foundations, and charitable organizations in Kenya. The move forms part of the phased operationalization of the Public Benefit Organizations Act, which was conceived to modernize the sector, promote transparency, and enhance accountability.

“The Authority will now be under intense public scrutiny more than ever before. You have set standards for yourselves which you must meet. Your communication must be professional, transparent, and authoritative. The public will expect no less,” Dr. Omollo added.

This comes amid intensified efforts to address concerns over illicit activities infiltrating the sector, including global challenges, including terrorism financing, money laundering, corruption, human trafficking, and the misuse of charitable funds.