The government, through the Ministry of Public Service, Human Capital Development and Special Programmes, is in the process of establishing a nationwide framework aimed at integrating talented youth with the National Youth Service (NYS) to equip them with essential skills and link them to professional development opportunities.
Speaking during an award ceremony for a Gen Z football tournament at Mbuinjeru Primary School in
Kagaari North Ward, Runyenjes Constituency in Embu Ciunty, Cabinet Secretary Geoffrey Ruku announced that his Ministry is working closely with the Ministry of Sports to draft a policy that will ensure the progressive development of young talents. The move is part of a larger agenda to commercialize youth programs and expand opportunities for economic empowerment.
“The youth in this country are full of potential. With proper structures and support, they can excel and earn a decent living from their talents,” Ruku said. He emphasized the need for collaborative efforts across ministries to create sustainable and inclusive programs that nurture skills, especially in sports and vocational training.






The CS reiterated the government’s effort to increase NYS intakes from the current 20,000 to 40,000, with the long-term goal of recruiting at least 100,000 youths annually. He added that commercialization of NYS activities would generate revenue to support the expansion.
“We will commercialize the National Youth Service to boost recruitment numbers and provide young people with practical skills for the local and international job markets,” Ruku stated.
Ruku also outlined plans to expand the National Sports Program, saying that more young people would benefit from structured sports development, training, and exposure to competitive platforms.
During the vibrant Gen Z football tournament, Tsunami FC emerged victorious over Mugui FC in a thrilling final match. CS Ruku, who presided over the awarding ceremony, congratulated the teams for their discipline and spirit of competition.
“Our youth have what it takes to compete at the global stage. With proper support through stadia development, talent academies, and mentorship, we can turn sports into a key economic driver,” he said.
The CS lauded Muchangi Mwariama, MCA for Kagaari North, for organizing the successful tournament. Local leaders, including nominated MCA Susan Mwende, echoed Ruku’s sentiments, emphasizing the role of sports in diverting youth from social vices and enhancing economic stability.