Choreographer, dancer, and Bien’s wife, Chiki Kuruka has revealed the determination behind husband Bien-Aimé Baraza’s historic signing with American music powerhouse Quality Control Music (QC).

The dancer and manager said she turned down offers from labels that saw Bien’s potential mainly in Africa, insisting he deserved a team that believed in his global appeal.

Her search, alongside collaborator Street Execs Tek, eventually led to QC executives Coach K and Pierre “P” Thomas, who embraced her vision of taking the Kenyan star worldwide.

The deal’s legal process took nearly nine months, demanding patience, sacrifice and difficult decisions.

“I have no words. The label that built and signed Migos, picked my Bien, OUR Bien,” Chiki said, celebrating the breakthrough.

Bien’s new chapter has begun with the release of I’ll Be Okay, ahead of his upcoming project Alusa Continua, expected on November 20, 2026.

From Sauti Sol to the global stage, Bien’s dream is getting a powerful new backing and Chiki’s persistence helped open the door.

Bien Goes Global! Kenyan Star Makes History with Quality Control Music Deal

Kenya to the world! Bien-Aimé Baraza has made history as the first African artiste to sign with American music powerhouse Quality Control Music (QC), the label behind Migos, Lil Baby and Lil Yachty.

Announced on October 9, 2026, the partnership marks a major milestone in Bien’s solo career, opening new doors for his music on the global stage.

After rising to fame with Sauti Sol, Bien has carved out his own path with hit songs, international collaborations and electrifying performances.

Now, with QC backing his next chapter, Bien’s journey from Kenya to the world is reaching a whole new level.