Jacky Matubia, the lead actor in TV47’s Mezesha, has been appointed Digital Marketing Manager at Cape Media, where she is expected to strengthen the organisation’s digital presence, deepen audience engagement and drive promotion of its programmes.
Before her official appointment, Matubia had already put those strengths to work for Mezesha. She took an active role in marketing the drama, using her platform and relationship with her followers to build interest in the programme and encourage viewers to tune in.
Her contribution goes beyond having an online following. Matubia understands how to make content personal, accessible and engaging qualities that help audiences connect with both a personality and the stories they share. Her experience in front of the camera also gives her the ability to present promotional content with confidence and a recognisable voice.
For Mezesha, she has brought together two valuable perspectives: an actor’s understanding of the story and a digital creator’s instinct for what will catch an audience’s attention. Her promotional efforts have helped extend the programme’s visibility beyond its broadcast, keeping it part of the conversation between episodes.
That ability to connect television content with digital audiences is central to her new role. Cape Media expects Matubia to help its programmes maintain a strong presence wherever viewers spend their time, creating content that gives audiences a reason to engage, share and watch.
The company will also look to her to turn digital attention into measurable interest in its shows and brands. Her understanding of audience behaviour, content creation and online promotion will be key to building stronger connections between Cape Media and its viewers.
Matubia brings practical experience to that task. She has already demonstrated her willingness to champion a programme, create interest around it and use her own platform to support its growth.
Her appointment recognises both her influence and the work behind it. As Digital Marketing Manager, she will build on that contribution, helping Cape Media bring its content closer to audiences, expand its digital reach and strengthen engagement with its brands.
