Sports Cabinet Secretary Salim Mvurya has officially flagged off the CAC African Road Cycling Championship in Kisumu County, highlighting the event’s potential to boost tourism and support local businesses.

Speaking during the flag-off, Mvurya said cycling presents opportunities beyond competition, including attracting visitors, creating economic opportunities and stimulating business activity in the host county.

He noted that the championship provides Kisumu with a platform to showcase its tourism attractions while strengthening its profile as a destination for major sporting events.

The event is expected to bring together cyclists, enthusiasts and other stakeholders, offering local enterprises an opportunity to benefit from increased activity associated with the championship.

Mvurya welcomed participants and visitors to Kisumu, urging them to embrace the competition as an opportunity to celebrate sport while contributing to the region’s economic development.

The championship also highlights the role sporting events can play in promoting destinations and bringing economic activity to host communities.

Mvurya said the event should be viewed not only as a celebration of cycling but also as an opportunity to promote Kisumu’s wider tourism and business potential.