Trevor Noah’s $1.7-million deal with South Africa’s Tourism Business Council (TBCSA) set the nation ablaze with controversy.
The plan to have the Emmy Award-winning comedian promote South Africa as a tourist hotspot became public just days ago.
![Trevor Noah](https://capemedia.africa/wp-content/uploads/2023/09/TN-1024x536.png)
Trevor causes uproar
But the staggering price tag ignited a furious outcry, pointing fingers at the government.
The uproar comes when power outages are crippling Africa’s industrial powerhouse,
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South Arican citizens are grappling with soaring food and fuel prices.
The government vehemently claims that it has no financial involvement or sponsorship in the proposed advert.
![Trevor Noah](https://capemedia.africa/wp-content/uploads/2023/09/278021220_531584231662819_7037134128507265172_n-819x1024.jpg)
Tourism Minister Patricia de Lille clarified to Twitter, stating that the
“Trevor Noah advert for SA ‘does not involve public funds’.”
TBCSA, a private tourism organization, asserted they would foot the bill entirely, “if and when the parties ultimately agree on a common strategy.”
The advert’s primary goal is to revive South Africa’s tourism sector, which languished in the wake of COVID-19 pandemic.
However, South Africans aren’t holding back in expressing their scepticism and concerns regarding this deal.
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On social media platforms, they’re questioning the motives and accusing the Tourism Ministry of seeking creative ways to deplete taxpayers’ money.
“South African Tourism & Tourism Ministry are looking for creative ways to loot out taxpayers’ money,” one user tweeted.
Another pointed out the stark contrast:
“Paying Trevor Noah R33 Million for a 5-minute ad when I’m losing 5 hours of electricity almost daily is a crazy business.”
Trevor Noah, the former host of “The Daily Show,” is currently touring South Africa, with plans to visit the United States, India, and Britain.
His journey from apartheid-era South Africa, as the child of a black South African mother and a white Swiss-German father, is well-documented in his 2016 best-selling memoir, “Born a Crime.”
Amidst the controversy, South Africa awaits a resolution to this high-profile promotional endeavour that could shape the nation’s tourism fortunes.