Why Tik Tok deleted over half a million videos in Kenya between April and June 2025

Business
Why Tik Tok deleted over half a million videos in Kenya between April and June 2025

TikTok has unveiled its Quarter 2 (Q2) 2025 Community Guidelines Enforcement Report (CGER). The report, covering data from April to June 2025, reveals the platform’s ongoing efforts to police its massive global library of videos and accounts. The focus is clear: creating a safer digital space for its millions of users.

In Kenya specifically, TikTok removed a significant volume of content that violated its rules.

Between April and June 2025, a total of 592,037 videos were removed from the platform in Kenya.

The speed and efficiency of the enforcement were notable as 92.9% of the removed videos were taken down before receiving any views, and 96.3% were removed within just 24 hours of being uploaded.

This high rate of proactive removal demonstrates TikTok’s reliance on technology to detect and eliminate harmful content almost immediately.

TikTok’s moderation efforts worldwide are operating on an immense scale. Globally, the platform removed over 189 million videos during the second quarter of 2025.

This massive figure, however, represents a very small fraction of the total content uploaded. The removals accounted for just 0.7% of all videos posted during that period.

“Our integration of advanced automated technologies with the expertise of thousands of safety professionals is vital in mitigating the damaging effects of violative content material on the platform.”

Maintaining a safe community means cracking down not just on bad content, but on the accounts behind it. TikTok has intensified its focus on removing inauthentic or rule-breaking accounts.

In Q2 2025, the platform removed 76,991,660 fake accounts designed to manipulate engagement or violate rules, and an additional 25,904,708 accounts that were suspected to belong to users under the age of 13.

The removal of under-age accounts aligns with global efforts to protect minors and ensure age-appropriate usage of social media platforms.

The report underscores that modern content moderation is a partnership between technology and people. TikTok’s strategy involves using automated tools for faster detection and removal, while human experts focus on complex, nuanced content and continuously train the AI systems.

This combined approach is aimed at mitigating the damaging effects of serious issues like misinformation, hate speech, and other harmful material, ensuring the platform remains a positive experience for its global audience.

TikTok encourages its users to be part of the solution:

“We actively encourage our Community to report any content, comments, or accounts that appear to violate the platform’s standards in-app.”

By integrating advanced automated moderation technologies with the expertise of thousands of trust and safety professionals, TikTok enables faster and consistent removal of content that violates its Community Guidelines. This approach is vital in mitigating the damaging effects of misinformation, hate speech, and other violative content material on the platform.

TikTok LIVE : Strengthening Real-Time Safety

For the first time, we’re sharing data related to our actions to enforce our LIVE monetization guidelines. These guidelines help reward creators who stream safe, authentic, and high-quality content, while preventing streams that go against these guidelines. In the second quarter of 2025, we took action, including warnings and demonetization, on 2,321,813 LIVE sessions and 1,040,356 LIVE creators for violating our LIVE monetization guidelines. Warnings serve as an opportunity to educate creators when their content may breach LIVE monetisation policies, allowing them to make necessary changes.

TikTok encourages in-app reporting

To further strengthen efforts in ensuring safety on the platform, TikTok actively encourages its Community to report any content, comments, or accounts that appear to violate the platform’s standards in-app.

By working together with our community, TikTok is fostering a safe digital space conducive for a thriving society to flourish and individuals to share enriching experiences.

The full report can be accessed here.

Trending Now


The Cabinet Secretary for Information, Communications and the Digital Economy, Hon. William Kabogo,…


Subscribe to Our Newsletter

*we hate spam as much as you do

More From Author


Entertainment, HUMAN INTEREST .
Raymond Kahuma’s world record chapati attempt fails

Related Posts

See all >>

Latest Posts

See all >>