Manchester United signs new shirt sponsorship deal with Snapdragon

Manchester United signs new shirt sponsorship deal with Snapdragon

Starting next season Manchester United will have snapdragon branding replace the TeamViewer logo on their shirt.

The club has announced that it has signed a new shirt sponsorship deal with American tech firm Qualcomm.

Qualcomm is the parent company of the brand Snapdragon which makes electronic microchips used in smartphones and other gadgets.

“Manchester United has agreed to an expanded strategic collaboration with Qualcomm Technologies, that will see the Snapdragon brand displayed on the front of the club’s famous shirt,” United said in a press release.

However, the club has not disclosed the financial details of the agreement.

The partnership will go on for the next three years, with the Old Trafford-based side targeting an agreement worth 60 million pounds (US$74.92 million) per year.

“Under the expanded agreement, Snapdragon will become Manchester United’s front-of-shirt partner from the start of the 2024-25 season, featuring on the home, away and third kits of the men’s and women’s teams.”

TeamViewer replaced Chevrolet as Manchester United’s principal shirt sponsor after signing a five-year deal with the German-based tech firm.

In December, United announced a “mutually beneficial agreement” with TeamViewer, granting the club the option to repurchase the rights to its shirt front sponsorship.

The club also declared its intention to kickstart a focused sales process in a “normalized market,” recognizing that the TeamViewer deal had been forged during the peak of the COVID-19 pandemic.

Shirt sponsorship history

Throughout its history, Manchester United has maintained remarkable sponsor stability, partnering with only six shirt sponsors.

The first sponsorship, a lengthy 18-year tenure, spanned from 1982 to 2000 and featured electronics giant Sharp.

Subsequently, the club established enduring partnerships with Vodafone, AIG, AON, Chevrolet, and most recently, TeamViewer.

In July, United sealed a £900 million agreement with Adidas, extending their official kit supplier partnership for an additional decade.

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