Starting next season Manchester United will have snapdragon branding replace the TeamViewer logo on their shirt.
The club has announced that it has signed a new shirt sponsorship deal with American tech firm Qualcomm.
Qualcomm is the parent company of the brand Snapdragon which makes electronic microchips used in smartphones and other gadgets.
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“Manchester United has agreed to an expanded strategic collaboration with Qualcomm Technologies, that will see the Snapdragon brand displayed on the front of the club’s famous shirt,” United said in a press release.
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However, the club has not disclosed the financial details of the agreement.
The partnership will go on for the next three years, with the Old Trafford-based side targeting an agreement worth 60 million pounds (US$74.92 million) per year.
“Under the expanded agreement, Snapdragon will become Manchester United’s front-of-shirt partner from the start of the 2024-25 season, featuring on the home, away and third kits of the men’s and women’s teams.”
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TeamViewer replaced Chevrolet as Manchester United’s principal shirt sponsor after signing a five-year deal with the German-based tech firm.
In December, United announced a “mutually beneficial agreement” with TeamViewer, granting the club the option to repurchase the rights to its shirt front sponsorship.
The club also declared its intention to kickstart a focused sales process in a “normalized market,” recognizing that the TeamViewer deal had been forged during the peak of the COVID-19 pandemic.
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Shirt sponsorship history
Throughout its history, Manchester United has maintained remarkable sponsor stability, partnering with only six shirt sponsors.
The first sponsorship, a lengthy 18-year tenure, spanned from 1982 to 2000 and featured electronics giant Sharp.
Subsequently, the club established enduring partnerships with Vodafone, AIG, AON, Chevrolet, and most recently, TeamViewer.
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In July, United sealed a £900 million agreement with Adidas, extending their official kit supplier partnership for an additional decade.